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SEO Audit Report

northbridge-coffee.com

Generated by Rank Lens · June 24, 2026 · 100+ checks across 28 pages

This is a sample report — your audit will be tailored to your URL.
68Out of 100

Needs Work

14

Critical Issues

27

Warnings

53

Passed Checks

6

Categories

Section 01

Category Breakdown

How your site scored across the six core SEO dimensions.

On-Page SEO

Titles, metas, headings, keywords

74

Technical SEO

Crawlability, indexing, redirects, sitemap

61

Performance

Page speed, server response, asset weight

52

Mobile UX

Viewport, tap targets, responsive layout

84

Content Quality

Readability, structure, content depth

71

Security & Trust

HTTPS, headers, mixed content

88

Section 02

Core Web Vitals

Real-user performance signals Google uses as a direct ranking factor.

LCP

Fail

3.8s

Target: ≤ 2.5s

Hero image takes too long to render on slow connections.

INP

Pass

182ms

Target: ≤ 200ms

Input responsiveness is healthy across tested pages.

CLS

Needs Improvement

0.18

Target: ≤ 0.1

Late-loading web fonts and ads push layout below the fold.

54/100

Mobile PSI

81/100

Desktop PSI

4.2 MB

Page Weight

87

HTTP Requests

612ms

TTFB

1.4s

Total Blocking

Section 03

Critical Issues & Fixes

The highest-priority problems we found — with step-by-step instructions to fix each one.

01
CriticalOn-PageAffects 12 pages

12 pages missing meta description

Search engines often use the meta description as the snippet in results. Missing descriptions force Google to auto-generate one — which typically lowers CTR by 5–9%.

How to fix

  1. 1Audit /blog, /products, and /collections — these have no <meta name="description"> tag.
  2. 2Write 140–160 character descriptions per page that include the primary keyword and a clear value prop.
  3. 3Avoid duplicating across templates — generate per-page from product/post content.
02
CriticalPerformanceAffects 1 page

Largest Contentful Paint above 2.5s on mobile

Your homepage LCP is 3.8s on simulated 4G — well above Google's 2.5s threshold. This is a confirmed Core Web Vitals ranking factor since mid-2021.

How to fix

  1. 1Preload the hero image with <link rel="preload" as="image" href="..." fetchpriority="high">.
  2. 2Serve hero in AVIF/WebP with a properly sized srcset (currently 2400×1600 served everywhere).
  3. 3Remove render-blocking third-party scripts (Tawk.to chat — defer or load on interaction).
03
CriticalTechnicalAffects 18 pages

47 broken internal links

47 internal anchor tags point to URLs returning 404. Broken links waste crawl budget, leak link equity, and create dead-ends for users.

How to fix

  1. 1Top offenders: /blog/old-roast-guide (referenced 9×), /shop/limited-edition (referenced 6×).
  2. 2Either restore the pages or add 301 redirects to the closest live equivalent.
  3. 3Update or remove the linking anchors in the affected templates.
04
CriticalOn-PageAffects 8 pages

Duplicate H1 tags on 8 product pages

Multiple H1s confuse search engines about page topic and weaken keyword signals. Product titles and breadcrumbs are both wrapped in <h1>.

How to fix

  1. 1Demote the breadcrumb wrapper to a <nav> with semantic aria-label.
  2. 2Keep one <h1> per page, matching the product title.
  3. 3Validate after deploy with View Source → search 'h1'.
05
CriticalPerformanceAffects 1 page

Render-blocking CSS (218 KB)

Your global stylesheet blocks first paint for an extra 740ms. Most of the bundle is unused on the homepage.

How to fix

  1. 1Inline critical CSS for above-the-fold (PurgeCSS / Tailwind's content scan).
  2. 2Defer non-critical CSS with <link rel="preload" as="style" onload="...">.
  3. 3Remove the legacy reset.css (39 KB, unused since the redesign).
06
CriticalTechnicalAffects 23 pages

Sitemap.xml missing 23 published pages

Your sitemap was last regenerated 4 months ago. New blog and product URLs are not being submitted to search engines.

How to fix

  1. 1Move sitemap generation to a build step (or dynamic /sitemap.xml route).
  2. 2Re-submit the updated sitemap in Google Search Console.
  3. 3Add lastmod timestamps so Google knows what changed.

Section 04

Warnings

Lower-severity issues. Worth fixing once critical work is done.

Title tags over 60 characters

9

Images without alt text

34

Mixed-case URLs detected

6

Pages with thin content (<300 words)

11

Canonical tag self-referencing missing

4

Open Graph image missing

7

Twitter Card meta missing

7

Heading hierarchy skips (H2 → H4)

5

Slow Time To First Byte

1

Cookie banner overlays primary CTA

1

Section 05

Page-by-Page Scores

Sorted by traffic. Pages with low scores and high traffic are your highest ROI targets.

URL
Score
Est. Traffic

/

71
12,400/mo

/shop

64
8,200/mo

/blog/best-pour-over-method

82
5,100/mo

/about

76
1,900/mo

/blog/coffee-bean-storage

58
1,400/mo

/contact

70
880/mo

/shop/limited-edition

44
620/mo

Section 06

Backlink Snapshot

A 30-day view of your link profile to spot wins and losses early.

247

Referring Domains

1,842

Total Backlinks

78%

Dofollow

31

Avg. Domain Auth.

+14

New (30d)

−6

Lost (30d)

Section 07

Your 30-Day Action Plan

A prioritized roadmap — what to fix first, second, and third.

Week 1

Critical
  • Add meta descriptions to /blog, /products, /collections (12 pages)
  • Preload hero image + defer Tawk.to chat widget
  • Fix the 9 most-referenced broken internal links

Week 2

High Impact
  • Regenerate sitemap.xml dynamically, resubmit in GSC
  • Inline critical CSS, drop legacy reset.css
  • Remove duplicate H1s on product pages

Week 3-4

Polish
  • Add alt text to the 34 flagged images
  • Lengthen the 11 thin content pages to 600+ words
  • Add Open Graph + Twitter Card meta site-wide
  • Re-test Core Web Vitals — target LCP < 2.0s

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